Tourism Stakeholders and Leaders

San Fernando Homes

Local Resident Stakeholders

Protectors of community and local pride

Local residents are essential partners in any tourism development efforts, as their lives will inevitably be touched by an increase in tourism. If the residents in a community are completely unwelcoming of tourism, then it will eventually fail. On the other hand, welcoming and friendly residents will create a warm and comfortable atmosphere where sustainable tourism will be able to flourish.

resident services »

Andros Hammock

Local Business Stakeholders

Protectors of commerce and local flavor

Poorly planned tourism efforts will result in the failure of local businesses and an explosion of chain businesses that re-route profits to out-of-area companies. Good business planning encourages community businesses to expand and modify to capture tourists, and encourage local pride by providing local residents business opportunities in their own hometown.business services »

SoCal Desert Sunrise

Local Environmental Stakeholders

Protectors of nature, culture, and balance

Some of the least understood but most critical stakeholders are the environmental and cultural asset managers. These highly dedicated groups and organizations have many of the same objectives as the other stakeholders when it comes to tourism. They want to protect and possibly enhance their assets, but often need funding to do so. An intelligently designed tourism plan can accomplish this, and benefit all stakeholders simultaneously.

environmental services »

Getty Center View of LA

Local Governments and Bureaus

Tourism organizers and promoters of local assets

Local governments and tourism bureaus are the ones tasked with bringing all of the stakeholders to the table and creating a long-term, sustainable tourism master plan that will benefit everyone in the community. These leaders face the difficult task of managing very different groups while creating an attractive tourism product that encourages the desired type of tourist to visit. Fortunately, this is where we can help out the most!

government services »